Colors can be your key to dressing for success, provided you know what the research says about how color affects people. Our clients are primarily professionals and artists, and they need to know which color suits, shirts, ties, and shoes will be most helpful for them in interacting with clients, associates, and even audiences, such as juries, boards of directors, and audiences at musical events. We have done a good amount of research into exactly how color can help or hinder the working lawyer, doctor, scientist, banker, accountant, and performing artist.

Take the color blue, for example. It is a ubiquitous color in the legal profession, and for good reason. There it is highly effective for most male and female attorneys. But how effective is it for bankers, accountants, and CPAs? Ah, there’s the rub! Interestingly, it is less effective for these professionals than gray. This is because men and women in gray suits inspire more confidence in people when it comes to money. They prefer a banker or financial advisor who is wearing a gray suit, and people generally attribute more competence to him or her, more integrity, and more ability to help them.

But this does not mean that blue is wrong for people in banking or for accountants. Blue can work for them, but it must be combined with the right color footwear, and the right hairstyle for maximum effectiveness. A blue suit often entices a man to wear brown shoes to look stylish. In actuality our research convincingly demonstrates that he is hurting his chances of success with brown shoes. The only color shoe a man should wear is black.

Women almost always make the mistake of trying to coordinate their footwear with their outfits. This leads to the significant mistake of wearing gray shoes with a gray suit, or blue shoes with a blue suit. While the latter might not be too objectionable, it is significantly less effective than black pumps would be on the same woman. The general rule is that a woman’s shoes should not match her outfit but should be rather darker than her suit color. And the only shoe that is effective for a woman attorney, banker, teacher, scientist, or doctor is the pump. End of story.

Artists, on the other hand, such as musicians, painters, and poets, have a greater ability to vary their outfits and footwear, and even their hairstyles. In fact, a poet who dresses like a banker might even be impeding his or her chances for success. In each case, we do specific testing with the client, we run focus groups, and we dress the client in various outfits and then test them with about a hundred subjects before we make our final recommendations. Only by testing can you be sure that an artist has discovered the most effective image. We call it the signature look since it should ideally vary from person to person, expressing something unique about them and their artistic vision.

You won’t hear us recommend the latest fashions, either. We’re not about what is fashionable, we’re all about what is effective. Especially when it comes to the color blue.