Makeover

Rationale for Using an Image Consultant

A rationale is a set of reasons or a logical basis for a course of action, according to the Oxford English Dictionary, which, by the way, is one of my favorite dictionaries. But it’s surprising how few professional men and women have a rationale for using an image consultant. Sometimes they have a hunch that they need a new look. Other times they have a new job that they’re applying for, or they might have been promoted, and they want to look right. But all these nenulous ideas are absolutely meaningless since they fail to come to grips with the most important reason for using an image consultant like Manhattan Makeovers. In a word, the best reason to use an image consultant from Manhattan Makeovers is that we provide evidence-based advice.

Andy Warhol and Edie Sedgwick

Andy Warhol and Edie Sedgwick

An evidence-based consultant provides recommendations that are specific to your profession, and these recommendations aren’t taken out of a hat, or out of thin air; instead, they are based on research about what actually works for professionals like you. Manhattan Makeovers is one of only a handful of recognized consultants that bases its recommendations on this kind of empirical research.

In the grand scheme of things, this should be of paramount importance to you. The work you hire an image consultant to do should reflect the research that they have amassed over a number of years or decades. They should be able to tell you why they are recommending dark pumps, a skirt suit, and a pastel colored blouse, for example. They should be able to tell you why they are recommending black footwear as opposed to beige. They should be able to give you evidence that their hairstyle suggestions will make you more effective at work. Unless they can do all these things, and back up their advice with reasons based on research, you’re wasting your time and money. At Manhattan Makeovers we have been researching the most effective hairstyles, footwear, and garment fabrics and colors for professionals for more than three decades.

If you are looking for advice on how to be a more effective banker, attorney, physician, accountant, or artist, then you deserve evidence-based advice. You deserve the best. And that’s why Manhattan Makeovers is here.

 

Male Makeover at the Met

We like to take our clients on a journey when they get a makeover, a journey through time and space, and a personal transformation. That’s why we begin at the Met. Here you can visit places like Egypt, Europe, and America in the world of art and architecture. What we focus on is European and American art. We share our research with our clients about color and contrast analysis while showing them representative works of art from Cézanne, van Gogh, and others.

at the Met for a makeover with client

At the Met. Michael Christian (left) with client. (photo Paulina Glozman)

One of the first things we discuss is the client’s contrast level, which I also discuss in a video on this site. You can find out a lot about how to enhance your image by doing a contrast level analysis of a person. Then we show some works of art to illustrate these principles.

When we walk through the museum, we pass through exhibits from the Middle Ages, and our frame of reference changes. We allow the client to tell us what they wish to accomplish, and in this creative environment we begin to share our ideas.

When we finish looking at the works of art, we sit down for a coffee in The American Wing Café. The last time I was there I had two double espressos and a cup of tea. Then my associate and I go over the basis of our research findings. We share three decades of research on how to be more effective at work by improving various aspects of your image. We cover hairstyles, wardrobe, footwear, and accessories.

This process gives our clients a good orientation. Then we shop with them. We take them to the hairstylist first, if they wish. Then we go to Madison Avenue and Fifth Avenue and shop with them to show them the styles we recommend. They are under no obligation to buy anything since we’re not affiliated with these stores we visit. But most clients find time to make up the deficits in their wardrobe.

The beauty of starting at the Met is that it gives the whole process a wonderful, timeless appeal. It lets our creative side thrive, and it allows a client to feel relaxed and at ease as we begin to open their eyes to new possibilities for their image.

By |February 11th, 2015|Makeover|0 Comments