Most people want a color analysis for the wrong reason. They mistakenly believe it will tell them what colors look good on them. This is not the case because unfortunately most image consultants use the now discredited Color Me Beautiful system, which categorizes people in one of four seasons, a system with no empirical basis.
The truth of the matter is that the real purpose of a color analysis should not be to tell you what colors you’ll look good in, but rather what colors will make you more effective in your profession. If you’re a socialite, a color analysis should tell you what colors will make you more effective when meeting with people at cocktail parties and social functions. Along the way you’ll also look good, but not because of some illogical reason like a seasonal color analysis, but rather because you will be highly effective in the colors in question.
Manhattan Makeovers has access to an extensive database which reveals which colors have tested best for law, medicine, academia, sales, PhDs, and numerous other professions. With this knowledge, you can be sure to be wearing a color combination that will make you excel.
What do we mean by effective?
The answer is that we mean you will be more accepted by clients, more respected by colleagues, and less offensive to decision-makers, such as judges and supervisors. The only way to know this is to test the colors in various professional environments. For example, we know that salesmen wearing blue blazers and beige pants sell more than the same men wearing gray suits. This kind of knowledge is available for almost every profession, and it is this knowledge that we share with clients.
If you are a woman and you wish to look good, we can also help you with that, of course. But we can do much more. We can also help you be more effective. And few image consultants can boast that they can do that.
Black outfits, such as the one worn by Cristina Kirchner, the president of Argentina, are ineffective on most professionals because they are too severe and funereal. However, when you are the president of a country you can often bend the rules and wear what you want. Black outfits are, however, effective for short men and women, and for people who otherwise need to boost their authority.
Kirchner actually looks good in black because she has dark hair and fair skin. As a high-contrast person, she will enhance her appearance in high-contrast outfits. While the black outfit is not high contrast in and of itself, when placed against her fair skin, which is visible in her forearms and neck, it is a high-contrast outfit, similar to John Singer Sargent’s Madame X.
It goes without saying that everyone wants to look good. But for a professional it is ultimately more important to be effective than to be fashionable. This is why the critical color data we share with clients can help them improve their relations with others by making them more effective.
When we meet clients we also tell them fun information, such as what colors test best for impressing the opposite sex. Usually these outfits are completely different from the ones that are most effective at work.