Today fewer people are wearing hats than in the 1950s or 1960s. But this is actually GOOD for YOU because if you do wear a hat you will stand out from the crowd. In effect, a hat can help you develop a signature style.

What is a signature style? Just think of Tom Wolfe with his white suits, Truman Capote with his hats, or Tennessee Williams with his signature cigarette holder. Every celebrity, writer, or actor who has a signature style becomes more memorable in the public eye. By wearing a hat today, you can develop a sophisticated look that can help you boost your visibility and name recognition. And remember, hats look great in photos, too.

So how do you select a good hat?

First, you need to go to a good hat store. There, you will find a selection and a sales force that can help you.

Second, you want to look at some of your favorite writers, poets, singers, or politicians who wear hats. My favorite is William S. Burroughs, which is why I chose a fedor similar to the ones he used to wear. It’s easy to find photos of your favorite hat wearer online. Print the photos and take them to the store with you.

Try the hats in the store, so that you achieve a look that matches the photos of the person you admire.

My recommendation is to buy a hat in a good hat store, not a supermarket. Supermarket hats are cheaply made, will not last, and are not in a classic design in most cases.

Don’t be afraid to spend up to two or three hundred dollars for a good hat. Such a hat will last twenty years or more. This comes to only ten or fifteen dollars a year when you look at the lifetime of the hat.

If you need help selecting a hat, we can also suggest that you go to J.J. Hat Center in Manhattan. We have no affiliation with them, but they’re the oldest hat store in the world, and in my opinion one of the best. We can take you there and help you decide on a signature look.