A rationale is a set of reasons or a logical basis for a course of action, according to the Oxford English Dictionary, which, by the way, is one of my favorite dictionaries. But it’s surprising how few professional men and women have a rationale for using an image consultant. Sometimes they have a hunch that they need a new look. Other times they have a new job that they’re applying for, or they might have been promoted, and they want to look right. But all these nenulous ideas are absolutely meaningless since they fail to come to grips with the most important reason for using an image consultant like Manhattan Makeovers. In a word, the best reason to use an image consultant from Manhattan Makeovers is that we provide evidence-based advice.

Andy Warhol and Edie Sedgwick

Andy Warhol and Edie Sedgwick

An evidence-based consultant provides recommendations that are specific to your profession, and these recommendations aren’t taken out of a hat, or out of thin air; instead, they are based on research about what actually works for professionals like you. Manhattan Makeovers is one of only a handful of recognized consultants that bases its recommendations on this kind of empirical research.

In the grand scheme of things, this should be of paramount importance to you. The work you hire an image consultant to do should reflect the research that they have amassed over a number of years or decades. They should be able to tell you why they are recommending dark pumps, a skirt suit, and a pastel colored blouse, for example. They should be able to tell you why they are recommending black footwear as opposed to beige. They should be able to give you evidence that their hairstyle suggestions will make you more effective at work. Unless they can do all these things, and back up their advice with reasons based on research, you’re wasting your time and money. At Manhattan Makeovers we have been researching the most effective hairstyles, footwear, and garment fabrics and colors for professionals for more than three decades.

If you are looking for advice on how to be a more effective banker, attorney, physician, accountant, or artist, then you deserve evidence-based advice. You deserve the best. And that’s why Manhattan Makeovers is here.