Prince in ruffled shirt

Prince in a ruffled shirt

A question often posed to us by rock musicians is, “What should I wear to be most successful onstage?” The answer to this question comes in two parts. First, we need to look at what a normal businessman or professionals wears. Second, we need to look at how the artist can riff on that look, or alter it to suit his needs.

The average businessman or professional wears a shirt and tie, and a suit. But there is no way an artist can wear this conservative garb and still maintain his artistic cachet. True, Jeff Koons and Yukio Mishima both like to wear suits. Mishima is actually dead, having committed traditional Japanese harakiri in 1970. But while alive he often wore a suit and looked like a banker rather than a novelist.

The male guitar player who wears a suit would look like a throwback to the 1960s, when bands like the Beatles, the Dave Clark Five, and Herman’s Hermits wore suits, especially on television appearances. Instead, rock musicians tend to vary the traditional look in one or more ways. Here we will examine how the use of a nonstandard shirt can add to the success of a male rock guitarist’s wardrobe.

The look of a ruffled shirt for male guitarists is one of the most sophisticated choices for a band member today. This is hard to understand unless you look beyond the obvious. The obvious reaction to the ruffled shirt is that it is a feminine touch and out of character for a male guitar player, especially one who wishes to present a macho image.

But the truth is that the subconscious of the audience, especially the girls in the audience, needs to be taken into account if we are to understand the significance of the ruffled shirt and its peculiar effectiveness for the male guitarist today.

romance book cover

Romance cover featuring ruffled shirt

At first I found it hard to understand the effectiveness of this style. But all you have to do is look at romance novels and you’ll see that many of them feature a hero who looks like a pirate, with long hair and a ruffled shirt! (See image.) It turns out that ruffled shirts are exciting to 40 percent of female readers, and the same response can be expected to occur when a male guitarist appears onstage in a shirt that has a ruffled front, neckline, or cuffs.

In the image above, Prince’s shirt has both a ruffled front and ruffled cuffs.

A male guitarist who wears such a shirt is sure to excite the members of the audience, both men and women. The shirt has a certain androgynous quality, and more importantly it harkens back to the days of the buccaneers, causing young women to spin unconscious fantasies of being carried away on a pirate ship and being ravished by a band of cutthroats.

This is the kind of unusual and unexpected research that Manhattan Makeovers discovers and presents to clients. We made this particular discovery about ruffled shirts as a result of requests from male guitarists, and we presented it to them. They tried the look and found it to be effective. We also interviewed members of the audience and discovered that this style is significantly more effective, as a general rule, than a plain white shirt for a member of a rock band.